Google wants to bring virtual reality to advertising

Posted in Software on 30th Jun, 2017
by Alex Muller

There arent many people currently using virtual reality yet, but that doesnt mean Google isnt looking at how to advertise to them.

Will Google move to block adverts from its Chrome browser?

Posted in Online on 21st Apr, 2017
by Alex Muller

Google's vast wealth and huge influence is built on one thing - advertising - so it might seem bizarre for the search giant to make it less likely that users would see ads.

Viewers engage with ads in VR much more than in mobile or desktop apps

Posted in Business on 25th Aug, 2016
by Alex Muller

Immersv said that VR drives 12 new installs for every 1,000 video ad views, compared to 0.5 for mobile and 0.2 for desktop.

Facebooks Like Buttons Will Soon Track Your Web Browsing to Target Ads

Posted in Business on 20th Sep, 2015
by Alex Muller

Facebooks 'Like' buttons have been logging data on our browsing for years; now the company will start using that data to target ads.

Google launches all-out assault on mobile advertising

Posted in Business, Featured on 6th May, 2015
by Alex Muller

'Weve hit an inflection point; There are now more Google searches on mobile than on desktop in ten countries, including the U.S. and Japan.'