Google Wants to Change TV Advertising Forever

Posted in Business on 22nd Mar, 2015
by Alex Muller

Google is about to make the sale of TV ads much more like ads on the web, for better and for worse.

Google: Ok, so about half of our online ads are never actually seen

Posted in Online on 7th Dec, 2014
by Alex Muller

Some of the reasons given for non-viewability: a user scrolled right past it, it wasnt delivered, or it was delivered but the viewer was a software bot.

You'll Soon be Able to Pay to Make Google Ads Disappear

Posted in Business on 21st Nov, 2014
by Alex Muller

Google just announced a new subscription service called Google Contributor, essentially a paywall for web publishers to provide ad-free content for a $1 to $3 contribution.

Google patents ad tech linking restaurant to taxi ride

Posted in Featured, Online on 26th Jan, 2014
by Alex Muller

Google has patented a way of linking online ads to free or discounted taxi rides to the advertising restaurant, shop or entertainment venue.

Face-reading software that can detect your emotions

Posted in Software on 2nd Dec, 2013
by Alex Muller

Developers will be able to use the software to tell whether youre enjoying a particular advertisement, or reacting negatively to a streaming video.