The Theta blockchain is a decentralized video content delivery network and cryptocurrency. This innovative platform provides both technical and economic solutions to the problems facing the streaming sector. As such, the Theta blockchain was designed to incentivize the sharing of bandwidth across a large network. Specifically, users gain the opportunity to contribute their excess bandwidth and computing resources in exchange for token rewards.
How would you describe the main ideas and goals of the project?
Theta Network is a decentralized video delivery network, focused on users sharing bandwidth and other computing resources with their community and being rewarded for doing so. Users earn tokens as a reward for contributing to the mesh content delivery network. Video platforms benefit by reducing their content delivery costs, strengthening user engagement, and increasing content sales. Key pillars are:
- Incentivizing users to share content/data, solving the problem that prior P2P networks had of poor user engagement/contributions
- Transparency, allowing network participants and content creators to understand the value of their contributions (and be rewarded commensurately)
- Theta as an infrastructure play — we are not building a new video platform, but a new content delivery network that can power video platforms (existing, or new decentralized ones). We understand that each platform has their own business model and structure whether premium content, ad-supported, subscription, etc. We aren’t dictating how that will work to our partners as much as providing them a protocol with which they can operate their platform more successfully.
What are the strengths of the team?
We have a very strong founding team, led by our CEO Mitch Liu and CTO Jieyi Long. Mitch has a long history in media and entertainment, dating back to his undergrad research at the MIT Media Lab. He later cofounded mobile ad company Tapjoy which he grew to $100M annual revenues, as well as Gameview Studios, which was acquired by Japanese gaming company DeNA. Jieyi was previously cofounder/CTO of MadSkill Game Studios and was an R&D engineer at Synopsys software security company. Prior to that he received his Ph. D in Computer Engineering from Northwestern, studying distributed systems among other areas. Titles and degrees aside, the big differentiator with the team is they have experience running multiple venture-backed companies with successful exits. They know what it takes to build successful software companies and have a track record to back it up.
Theta and its parent company SLIVER.tv are backed by leading investors in the corporate (Sony, Samsung), media (BDMI, CAA), and crypto sectors (FBG, Node Capital, DHVC). The Samsung relationship in particular has been a critical one for adoption of the Theta Network. SamsungNEXT, the VC arm of Samsung that invested in SLIVER.tv, has introduced us to many business groups within Samsung and helped us understand where best Theta can integrate. We launched a testnet channel on the Samsung VR website after working with their team out of Dallas since the spring, and we have met many times with Samsung Electronics teams in Seoul and at Samsung HQ in Suwon. There’s some promising leads on that end that we may be ready to discuss publicly soon.
Thinking about the future, do you have any roadmap with relevant upgrades or partnerships?
We launched the Theta mainnet on March 15, 2019. We have several partnerships with video platforms in the works, including CJ Hello (Korea) and several other unannounced.
Beyond that, key roadmap items will be releasing a universal relayer client (so that users can share video on multiple platforms, not just one they are watching) and expanding beyond video delivery to use cases for all content/data that could benefit from P2P distribution. Our streaming protocol has been live in web integrations for months, but we’re particularly excited about launching our first mobile client. Leveraging millions of mobile and desktop devices together into a mesh network for sharing data is the long-term vision of the project.
What’s the extra value of Theta Network in comparison with other competitors ?
Compared to existing content delivery networks (CDNs) like Akamai or AWS, Theta is differentiated by the introduction of a P2P mesh network with token incentives, to reward users and incentivize them to reduce bandwidth expenses. Theta isn’t the first P2P CDN out there; the tech has been proven to work in the past, but the business model of previous P2P CDNs failed because users had no incentive to contribute to the P2P, so it never became robust enough to deliver video effectively.
Compared with other blockchain CDN projects, Theta distinguishes itself by being integrated with SLIVER.tv’s 3M monthly average users on day one, and top partners like Samsung VR and MBN, the largest business news channel in Korea. We’re hyper-focused on user adoption and making the process of using the protocol as simple as possible. For users that means you can start sharing bandwidth as soon as you hit the page of the video you are watching — no client download or extension download needed! For video platforms, it means making our integration on the back end as simple as possible, and providing developer tools for a variety of use cases and operating systems.
What are the main use cases you are looking to cover?
Initially, we are focused on creating a mesh network for live streaming video delivery, followed by Video on Demand, and finally expanding into any data delivery use case that could benefit from using a peer-to-peer mesh network for distribution. Going forward, it’s not a huge leap to consider Android-based smart TVs, IoT devices, etc. that run on similar software.
In all these cases, the distributor of content can reduce their costs and increase user retention/engagement, while the users are rewarded with tokens for sharing content.
How are you aiming scale up and expand the service?
The Theta protocol introduces an off-chain “Resource Oriented Micropayment Pool” that is purpose-built for video streaming. It allows a user to create an off-chain micropayment pool that any other user can withdraw from using off-chain transactions, and is double-spend resistant. This Layer-2 solution allows an effective transaction throughput far higher than existing on-chain only methods.
This is a necessary step until transaction throughput reaches a level that can support millions of concurrent viewers, and one that is well-suited for our content delivery use case. While some major transactions need to be onchain at all times (like significant value transfers of Theta tokens for staking, for example), most microtransactions for video segments are fractions of a penny in value — the security tradeoff from batching these micropayments offchain is acceptable, as long as they are reconciled onchain periodically.