Why The MPAA Cant Win The Hearts And Minds Of The Public

A few weeks ago we wrote about a new "digital music index" from London-based Musicmetrics looking at the popularity of file sharing by location in the UK. The results showed that the act of file sharing was mainstream, rather than a limited activity. The same group has now released a US version of its report, which more or less shows the same thing.
Americans downloaded more than 97 million albums and singles using BitTorrent during the first half of 2012, with Gainesville, FL named as the country’s “pirate capital” in an influential new report. Of the 97 million torrents downloaded across the USA, around 78 percent were albums and 22 percent singles. Assuming an album contains 10 tracks, the total number of songs downloaded would have surpassed 759 million in six months.
The report admits that not all of the songs being downloaded were unauthorized, but suggests that since many of them are, the characterizations are fair. Of course, just as we saw in the UK, all this really seems to show is how widespread file sharing is. It’s not a marginalized effort hidden away from society, as some would have you believe, but something that a very large percentage of the population engages in on a regular basis.
A much more interesting (and relevant) report comes from Joe Karaganis who is teasing a larger new report that’s about to be released concerning "copy culture" in both the US and Germany. The first tease discusses the attitudes of file sharers in the US about whether or not "it’s reasonable" to do certain types of file sharing. And the results suggest that the MPAA’s (and many politicians’) belief that all they need to do is "educate" people is based on very little evidence. The key point is that, contrary to the assertions of some, the "moral" questions around file sharing are rarely black and white.