Can an algorithm write a better news story than a human reporter?

Computers will write more than 90 percent of news in 15 years, and will win a Pulitzer Prize within 5 years, says Kristian Hammond,  CTO and cofounder of Narrative Science, a company that trains computers to write news stories.
The service is currently limited to content based on structured data, such as sports and financial summaries (used by Forbes in some cases) and sales reports. To go further and create articles will require sophisticated machine-learning and data-mining technologies, and understanding natural language.