Apple, Amazon, Alphabet: The race to a trillion dollars

Regarding predictions for 2018, most financial analysts agree on one thing: one tech firm is likely to become America’s first ever trillion dollar company. The question is: which one will it be? On Thursday, we’ll get a big clue as to who might hit that incredible milestone first, as the three biggest tech giants in the US release their latest results.
Could it be Apple? That largely depends on its latest and supposedly greatest smartphone, the iPhone X. If sales are strong – and they’ll need to be very strong – Apple’s value will hurtle towards a trillion dollars in no time at all.
But Amazon might get there first. Chief executive Jeff Bezos is now comfortably the world’s richest man. The share price of his company rose by more than 50% in 2017. Most of that was fuelled by big growth in its cloud business – Amazon Web Services.
But the company now also has Whole Foods in its portfolio. There is talk of "increased synergy opportunities" here – the overlap of Amazon tech and Whole Foods physical locations could be extremely lucrative. The opening of one concept retail store last month was enough to give shares a bounce. Surely just the beginning.
What will probably hold Amazon’s value back, however, is the rate at which it will spend money. It is expected to spend more than $4bn creating content for its Prime TV service as it continues to tussle with Netflix.
There’s continued investment to be made in its Alexa assistant. Last year, Amazon told us it had more than 5,000 people working on developing the technology, which is going toe-to-toe with Google’s assistant system.
And in an effort to bring quicker delivery of more stuff to more people, Amazon is also opening more fulfilment centres in markets all over the world.
So that’s a lot of spending – and that’s before it starts building its second headquarters, wherever that may end up being. No wonder GBH Insight’s Daniel Ives told Amazon investors they were looking at a period of “short-term pain” but “long-term gain”.
OK then, so what about Alphabet? The parent company of Google is expected to report overall revenues that are up by about 20% on this time last year. But, as ever, that’s mostly from search advertising and YouTube, its big earners.
If Alphabet is to get over that trillion-dollar mark, it’ll need to boost income from areas other than advertising.