The Melon Headband Launches On Kickstarter To Track Your Brain Waves

Tracking oneself is all the rage, with quantified self devices like the Nike Fuelband, Jawbone Up, and Fitbit Flex enabling users to monitor and keep track of their physical activity over time. But what about tracking your mental concentration? A new device from a startup called Melon aims to help users monitor and improve their focus over time.
Using electroencephalography (EEG), the Melon headband monitors brain activity and can detect how well users are concentrating, and giving them feedback on how to improve. It does this by monitoring tiny electrical charges let off by neurons firing in the brain.
With three electrodes placed against the forehead, it can track this brainwave activity, and it has filtering technologies to eliminate noise frequencies that come in. Thanks to the NeuroSky chip embedded in the device, the Melon headband boasts that it can measure neural activity with 96 percent accuracy.
The headband is launching on Kickstarter, with a fairly modest goal of reaching $100,000 in pledges before going forward with a full production run of the product. For $79, the first 100 backers to the project will get a discount on the device, which is expected to cost $99. For a little more ($129), backers will be able to pick a customized color of the “badge” on the headband, or get one in annodized aluminum with a custom engraving ($159).