SleepRate claims to have 85% success rate helping insomniacs get to sleep

SleepRate released a heart rate monitor and mobile app today built on patented sleep analysis algorithms that emerged out of the sleep clinic at Stanford’s School of Medicine. The company claims SleepRate has seen an 85% success rate in studies.
“Short term sleep issues affect work and day-to-day activities, while chronic insomnia may lead to a surge in serious health problems such as coronary heart disease, stroke, diabetes, obesity, and/or injury from accidents,” said SleepRate’s founder, Dr. Anda Baharav.
“Physicians focus on detecting medical causes of poor sleep, yet this disregards psycho-physiological and environmental issues that compromise sleep and account for as much as 85% of all cases. SleepRate uncovers all three causes and deals with the last two — psycho-physiological and environmental sleep disruptors.”
SleepRate is based on “Cognitive Behavioral Therapy for Insomnia” (CTBI), which it exclusively licensed from Stanford. This approach identifies the root cause of your poor sleep by analyzing your heart rate over the course of five nights.
Using the $99 heart rate monitor and app, SleepRate tracks your sleep and automatically provides daily reports of your “sleep structure” with information about overall sleep quality, sleep onset, total time in bed, total sleep time, stress levels, arousals, awakenings, sleep stages, environmental disturbances, and snoring.
The app will also wake you up with an alarm at the “optimal” time based on your heart rate monitor, although this may not go over well with your boss if that time is 2 in the afternoon.
SleepRate then uses all this data to create a personalized sleep improvement plan, making recommendations that could help you fall asleep more easily and stay asleep. These “sleep goals” could include waking up at the same time every day and “conditioning” the connection of bed with sleep (meaning don’t work in bed).