Online Anonymity in a Box, for $49

Tor, a privacy tool used by activists, criminals, and U.S. intelligence to obscure traces of their online activities, is being repackaged for the mass market. A $49 device launched today and targeted at consumers makes it relatively easy to route a home Internet connection through the Tor network. The Safeplug, as the device is called, can also block most online ads.
 
“It’s meant to be a mass-market product,” says Jed Putterman, chief product officer of PogoPlug, the company that developed the Safeplug and whose main business is providing cloud storage and backup for home use. “We wanted to make a family-friendly way to get the protection Tor offers.”
 
The most straightforward way of using Tor today involves downloading a bundle of software, including a new Web browser, onto each device a person wants to use anonymously. The Safeplug, in contrast, is a small box that is simply plugged into a home Internet router to allow any Internet-connected device to make use of Tor. The Safeplug acts as a proxy server, meaning that computers on the same network use it as a go-between to access the Internet. The device also has a built-in advertising blocker, which is disabled by default.