Google has officially launched One Today, an Android app that puts the spotlight on great charities and lets you give $1 at a time.
The whole premise helps to eliminate a few roadblocks that stand between your money and deserving nonprofits.
First, it takes away the decision of exactly how much to give. With very few exceptions, most Android users have a dollar and are more than happy to give it to causes they can support ideologically.
Second, it gets rid of “analysis paralysis” — the inability to choose a charity precisely because there are too many to choose from.
And third, it helps to take care of some of the research behind finding great causes in the first place.
Also, instead of giving to a nonprofit as a whole, you donate your dollar to fund a nonprofit’s specific project. Nonprofits can create projects in about 10 minutes, and the more people share the project, the closer it comes to being fully funded.
The app has been in a limited pilot test for a while, but this week marks its general availability to all Android users.