Nonprofits are waking up to the benefits of having a mobile and social media strategy.
Cure.org raises money for children in need, and it’s experimenting with a suite of mobile apps to draw attention to the cause.
Launching this week, the company’s new iPhone app features profiles of kids in developing countries who desperately require surgeries. You can donate directly through the app and receive real-time updates on the patient’s progress.
Cure was founded in Kenya in 1998 when it opened a new hospital. Since then, the nonprofit has served 1.9 million patients and provided over 138,000 life-changing surgeries in 27 countries. Along with medical treatment, Cure has a spiritual mission, but it says it will treat patients regardless of their religious affiliation.
CTO Joel Worrall, who joined the company over three years ago, was one of the first technology hires. “My goal is to show donors that when they give $1,000, it’s really changing someone’s life,” he told me.