Apple acquires Kinect-tech maker PrimeSense for $345M

Apple’s much-rumored iTV (and other iGadgets) could be getting Kinect-like motion sensing tech.
Israeli financial news site Calcalist reports that Apple has scooped up PrimeSense, the Tel Aviv-based company behind the motion-tracking technology in Microsoft’s original Xbox 360 Kinect, in a deal worth roughly $345 million. Calcalist originally reported on a potential acquisition in July, but PrimeSense dismissed that report as rumor and speculation — as it’s doing today.
“We do not relate to rumors about our customers and partners,” PrimeSense’s executive vice president of sales and marketing, Yaniv Vakrat, told VentureBeat.
Another PrimeSense representative provided a more dismissive statement.
“PrimeSense is the leading 3D technology in the market. We are focused on building a prosperous company while bringing 3D sensing and Natural Interaction to the mass market in a variety of markets such as interactive living room and mobile devices. We do not comment on what any of our partners, customers, or potential customers are doing and we do not relate to rumors or recycled rumors.”