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RATE THIS! +62
Posted in Reviews on 1st Oct, 2013 03:15 AM by AlexMuller
The only problem I have with Tim Cook is his seemingly extreme lack of technological ambition for arguably the world's leading electronics company. This is a very strange miss-match and I hope he can turn this around.
 
Apple, what if trying 10 extremely off the wall, radically innovative projects, and failing at MOST OF THEM, would be much less embarrassing to the image of Apple than just releasing another variation of a tablet computer (iPhone/iPad) every so often? This is not revolutionary, it's old technology.
 
I asked around a bunch of students on Facebook: Which is the most innovative technology company?
 
Google. Of course.
 
Why would they say that? Well, maybe its because Google have the guts to try some really bold ideas, which some people may make fun of, but in the end earn them respect and an image of being the innovator.
 
*Glass- a computer you wear on your face.
*Driverless cars - the biggest change to cars since they were invented, as well as an AI breakthrough.
*Project Loon- A project that aspires to create a network of balloons in the sky around the world to beam internet access to everyone in remote areas. An information revolution for EVERYONE.
*They are bankrolling the Google Lunar XPrize- sending robots to the moon.
*They have a keen interest in AI and are working hard on building intelligent computers. They are a backer of Singularity University and the Singularity scene.
*They bought an experimental quantum computer from DWave.
*Their venture capital division has expressed interest in investing in life extension/anti-aging technology, and nanotechnology.
*They have recently started a new venture called Calico, a project to extend human life and improve the quality of people's health.
 
I'm told Steve Jobs once wanted to make an Apple car. I'm told that Steve Jobs knew he scared people with his unpredictability and didn't really care, and could be a bit of a maniac. But he sure was obsessed with innovation, which is how a technology CEO should be.
 
Tim cook is perhaps a much kinder, more charitable person, but its hard to imagine him announce an Apple brand car. I want to see the CEO of Apple have "insanely great" ambitions for the future of humanity, even if they are not always an obvious success.
 
Elon Musk... I'm not trying to turn this into worship, but finally we seem to have someone here who is the most ambitious guy in the world, and actually seems calm, occasionally a little modest, even shy. And importantly, he just seems to deliver on what he promises, or make real progress in that direction.
 
Extreme ambitions from Elon Musk...
 
*Cheap launch vehicles to orbit.
*Then fully reusable rockets to radically reduce costs by orders of magnitude and provide easy access to space.
*A human civilization on mars.
*An electric car revolution
*A solar power revolution
*Low pressure, ultra high speed, tube style shuttle trains (Hyperloop),
*He is also talking about how he has ambitions for a supersonic all electric VTOL passenger jet. ( A super-Concorde )
 
I don't think Apple is going to announce a plan to open an Apple Store on the moon anytime soon. It would not surprise me much if Elon Musk has plans to open a Tesla store on mars, and sell Tesla vehicles (adapted for the terrain) to the eventual civilization on Mars he wants to put there.
 
One more thing
 
When Apple announced their new iPhone as unapologetically plastic, doesn't that imply they know iphone fans are wanting them to apologize for doing this?
 
I kid, I have nothing against plastic backed phones, really, my Galaxy S4 looks fine as do the new iPhones!
 
I love Apple because they make good products, but now I just really want to see them do something that catches us completely by surprise, Google or Elon Musk style. They easily have the resources, but I'm not sure its going to happen.
 
I want to see Apple COPY Google [x]. Be bold and let's say, make an announcement that apple will produce a a battery 20x the gold standard of today by 2020.
 
They may succeed, or fail, and having tried very hard, only end up with a battery 10x  the gold standard of today. Every tech blog in the world will be singing their praises, that they actually tried something hard to push the electronics industry forward, and created something very useful.
 
It's time for Apple to fill the pages of the tech news and science news with their stunning ambition. How long can this predictability continue before people find them boring?
 
“Does God Exist? Well I would say, not yet.”
-Ray Kurzweil: (Director of Engineering, Google) on stunning ambition
 


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Comments

Author: Guest
Posted: 2013-10-01
+4
This dude is basically right, We need Apple to do some radical innovation for everyone's benefit! They need to set more of an example when it comes to breakthroughs.

Almost 4 years since ipad. that's along time in tech
1 Replies
Author: Guest
Posted: 2013-10-01
+3
4 years in tech is not necessarily a long time... For a waterproof watch, yes.. For advanced compact consumer electronics, no.
2 Replies
Author: Guest
Posted: 2013-10-01
+3
There is no new technology in the latests phones on the market from Apple, Fingerprinting, (old technology) plastic cases (not exactly new I would say) a male Siri, (whoopee) Reply
Reply
Reply
Author: Guest
Posted: 2013-10-01
+3
Apple is becoming more of a fashion brand than a tech company with each passing day, but yeah Jobs would have intervened in this.
2 Replies
Author: Guest
Posted: 2013-10-01
+4
Tim cook is trying to play it safe, too safe, which in the end will prove itself to be a big risk. Do some unexpected projects!
2 Replies
Author: Guest
Posted: 2013-10-01
+3
Doing unexpected projects is one thing. Doing unexpected projects that could turn out profitable is another. Take a look at how many of googles exotic ventures have paid off? I see Google as a gadget company for tech people, whereas Apple is the consumer electronics producer for the average consumer.
1 Replies
Author: Guest
Posted: 2013-10-01
+3
At one time I would have agree with you, but at this time the android are outdoing even Apple. Reply
Reply
Reply
Author: Guest
Posted: 2013-10-01
+1
See I like Google, not perfect I know but some of the stuff they come up with borderlines the unimaginable. Reply
Reply
Author: Guest
Posted: 2013-10-01
+3
appl want to be more of a brand company and less of a tech company
1 Replies
Author: Guest
Posted: 2013-10-01
+3
And it isnt working, this cannot last. androdoid is overtaking ios in tablets and phones. Apple will be very much behind whenwearables such as glass gain traction. pure brand stragegy is not a good one
1 Replies
Author: Guest
Posted: 2013-10-01
+3
Let us see if Glass gains traction - I know it is subjective.. but I think Glass is the next Segway!
2 Replies
Author: Guest
Posted: 2013-10-01
+3
If glass does not gain traction, some other computerized eye wear will, its just too useful to be able to have a smartphone screen in your eye when you need it. Reply
Reply
Reply
Reply
Author: Guest
Posted: 2013-10-01
+2
As far as I am concerned Apple should apologize for everything before they put it out. Reply
Author: Guest
Posted: 2013-10-02
+0
what is stopping apple from doing a big experimental project..

money? no

reputation.. it would improve reputation

so why not go for it? Reply
Author: Guest
Posted: 2013-10-24
+0
dRYpIC Looking forward to reading more. Great article post.Really looking forward to read more. Reply
Author: Guest
Posted: 2016-12-26
+0
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