Lest we forget, Google+ grew to 20 million and then to 50 million users ten times faster than Facebook. “Fading interest” is not a challenge for a site that grew that quickly. It’s a fact that would happen to any site that grew through buzz. Simply stated, buzz excitement is unsustainable. Google knows this. The LA Times and other bloggers apparently do not.
Most things are falling into place exactly as Google has predicted. They’ve had some major missteps in the roll-out, but it’s been arguably the most successful social media site launch in history. People are using it. The peaks are still happening with Hitwise reporting that they just had their third-biggest week since launch.