Forget the teenage boy stereotype. Research by gamers’ social media network, Pixwoo, reveals today’s gamers in the UK are rather more grown up. The average gamer in the UK is 35, married or in a long-term relationship, earns $35,000 a year and plays games on their consoles for up to 12 hours a week.
Furthermore, gaming is no longer the reserve of boys and men. Just as many women indulge in video gaming as a hobby, found the research.
Other insights into today’s gamer include:
– Has one child;
– Drives a Ford, Vauxhall or BMW;
– Owns two different consoles;
– Owns 18 games;
– Has two rows a week with their partner about gaming;
– Has five online friends in the gaming community.
"This snapshot into the lives of ordinary gamers disputes many myths about the pastime, showing how integrated gaming is into our daily routine," a spokesman for Pixwoo said.