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Quote of the day

When seen through the lens of technology, few resources are truly scarce; they’re mainly inaccessible. 

 

Peter Diamandis

Wearables have a dirty little secret: 50% of users lose interest

RATE THIS! +14
Posted in Business on 15th Feb, 2014 01:54 AM by AlexMuller

Tech wearables, particularly those for health and fitness, fail to keep the interest of users for more than a few months. A survey of 6,223 US adults revealed that one in ten consumers age 18 and over owns a modern activity tracker such as Jawbone, Fitbit, Nike+ Fuelband or Misfit Wearables.

 

Yet, more than half of the survey’s respondents said that they no longer use their activity tracker, and a third of those stopped using the device within six months of receiving it.

 
The survey was conducted by Endeavour Partners and the results were published last month in a white paper, “Inside Wearables: How the Science of Human Behavior Change Offers the Secret to Long-Term Engagement.”
 
The goal of the paper is to help the manufacturers of wearables learn how to make their products more enticing, and therefore, more successful.
 
Dan Ledger, principal at Endeavour Partners, said the fast-growing popularity of wearables was evident at this year’s CES, with more than 10 new wearable devices introduced from manufacturers such as Sony, Pebble, Meta, LG, Garmin and Razer.
 
About 90 percent of these new wearables were activity trackers designed to be worn on the user’s wrist, showing the strength of that particular segment of the wearables market.
 
“The wearables that are very successful are the ones that are designed to solve a very specific problem for someone that a smartphone isn’t doing,” Ledger said.

Tags: wearableswearable technologyhardwareGoogle glasssmartwatch

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Comments

Author: Guest
Posted: 2014-02-15
+2
These statistics should be considered and perhaps more information should be collected. It would be important to find out why people loose interest and whether is this the same for all devices
3 Replies
Author: Guest
Posted: 2014-02-15
+2
They report on this also and suggest "that it comes down to one fact as to whether someone continues to use a wearable – the design aesthetics." This is for sure one important factor Reply
Author: Guest
Posted: 2014-02-15
+2
There are recommendations and these include the need for products to fit well, be comfortable, and compatible with lifestyle. Sounds reasonable to me! Reply
Reply
Author: Guest
Posted: 2014-02-15
+1
One important factor is a response from other people. One visitor to a cafe in Seattle was asked to remove the Google Glass headset or leave.
2 Replies
Author: Guest
Posted: 2014-02-17
+0
Why would people object? Are you for real? Those wearing Google glass could be videoing everything, uploading that to YouTube, providing a live feed, or selling their footage to newspapers as scandal. Who knows who the other customers are? Celebrities, politicians, extra-marital affairs, just someone wanting privacy. Perhaps the restaurateur doesn't want his service broadcast to the world.
It may be entirely innocent, the wearer just wants to look up the dishes on the Internet, but can the restaurateur take the risk of updating his other patrons?
I can easily see a backlash against glass wearers if such invasions of privacy happen, particularly once glass moves beyond the developer edition and is available to a wider customer set. Reply
Reply


 

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