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Just because something doesn’t do what you planned it to do doesn’t mean it’s useless.

 

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How to make wearables stick:

RATE THIS! +23
Posted in Business on 3rd Mar, 2014 12:26 AM by AlexMuller

In a crowded field of wrist-worn devices, a compelling offer is much more than a well-designed device. The best products also include the smarts to deliver changed behavior. Last week, responding to complaints about skin irritation from some users, Fitbit announced that it will stop sales of the Force, its health-tracking wristband.

 

Since only 1.7 percent of Force users experienced any irritation, industry watchers are speculating that the recall has more to do with the design and functionality of the product (and the impending launch of Fitbit’s next generation wearable) than aversion to negative impact on public opinion.

 
Fitbit’s woes emphasize the many challenges facing companies designing wearables and their complementary services. The 2014 CES show firmly established wearables as one of this year’s hottest digital trends. At least ten new wearable devices were introduced from makers such as Sony, Pebble, Meta, LG, Garmin, Razer, and more.
 
While the functionality of devices may drive initial sales, to create long-term value have to be used long-term and drive healthy behavior change in users.
 
Sustained engagement is emerging as the key challenge for companies developing wearable devices and complementary services. What these companies may not be aware of is the importance of habit formation, social motivation, and goal reinforcement. These three factors, drawn from behavioral science, contain the secrets to successful wearable products and related services that get used and deliver real value.

Tags: wearableswearable technologyhardwaresmartwatchFitBit

Read original article » Back to category

Comments

Author: Guest
Posted: 2014-03-03
+2
There seem to be less interest to stick with wearables that manufacturers expected. It will take some time, if it happens at all, that they become acceptable gadget in public places
6 Replies
Author: Guest
Posted: 2014-03-03
+2
According to some statistics, about 30% of consumers who have owned a wearable product stopped using it within six months and about 50% consumers who owned an activity tracker no longer use it. Not very encouraging! Reply
Author: Guest
Posted: 2014-03-03
+0
Even worse, it seems that quite a lot of devices in the market fail to achieve even short-term engagement because they suffer from one or more fatal user experience flaws. Reply
Author: Guest
Posted: 2014-03-03
+1
These statistics should be considered and perhaps more information should be collected. It would be important to find out why people loose interest and whether is this the same for all devices Reply
Author: Guest
Posted: 2014-03-03
+0
One important factor is a response from other people. Some of the devices could look strange or suspicious or be real danger to privacy Reply
Reply


 

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