This year, the total value of all 100 Best Global Brands has been put at $1.5trn (£0.92trn) – an 8.4% increase on 2012.
When determining the top 100 brands, Interbrand says it examined three key aspects:
The financial performance of the branded products or service
The role the brand plays in influencing consumer choice
The strength the brand has to command a premium price, or secure earnings for the company
As well as Apple and Google, this year’s big climbers are Facebook (52, +43%), Prada (72, +30%) and Amazon (19, +27%).
The top 10 brands are:
1. Apple
2. Google
3. Coca-Cola
4. IBM
5. Microsoft
6. GE
7. McDonald’s
8. Samsung
9. Intel
10 Toyota